An estimated 16.92 million people watched Baylor win the NCAA national championship title by routing previously unbeaten Gonzaga on Monday, reports The Associated Press citing Nielsen data.
That’s down nearly 14% from the 2019 title game between Virginia and Texas Tech. Last year’s NCAA basketball tourney was canceled because of the coronavirus pandemic.
Viewership declines are hardly unusual in today’s world. Awards show ratings have been cratering. Given that this year’s NCAA football championship saw its ratings plummet 27% percent, the basketball ratings weren’t half bad.
This was the first men’s Final Four with no teams from the Eastern time zone, where nearly half of the country’s television viewers are located.
Saturday’s men’s semifinal — already considered a classic — where Gonzaga beat UCLA in overtime on a last-second shot was seen live by just under 15 million people.
On Sunday, the women’s NCAA championship, where Stanford edged Arizona, was seen by 4.08 million people, Nielsen said.
CBS handily won in the prime time ratings last week, averaging 6.1 million viewers. ABC had 3.8 million viewers, NBC had 3.7 million, Fox had 1.8 million, Univision had 1.3 million, Ion Television had 1.1 million and Telemundo had 940,000.
➤Top 20 Prime-Time TV Shows (Total Viewers):
1. NCAA Men’s Basketball Tournament: UCLA vs. Gonzaga, CBS, 14.94 million.
2. “Law & Order: SVU,” NBC, 8.03 million.
3. “Law & Order: Organized Crime,” NBC, 7.86 million.
4. “60 Minutes,” CBS, 7.66 million.
5. “Chicago Fire,” NBC, 7.35 million.
6. “Chicago Med,” NBC, 7.24 million.
7. “The Equalizer,” CBS, 6.99 million.
9. “Young Sheldon,” CBS, 6.64 million.
10. NCAA Men’s Basketball Tournament: Arkansas vs. Baylor, CBS, 6.45 million.
11. “Chicago PD,” NBC, 6.42 million.
12. “Blue Bloods,” CBS, 6.21 million.
13. “The Voice” (Monday), NBC, 6.16 million.
14. “NCAA Basketball Studio Show,” CBS, 6.1 million.
15. NCAA Men’s Basketball Tournament: Oregon vs. Houston, CBS, 5.92 million.
16. “American Idol,” ABC, 5.61 million.
17. “NCIS: Los Angeles,” CBS, 5.55 million.
18. NCAA Men’s Basketball Tournament: USC vs. Gonzaga, TBS, 5.4 million.
19. “Magnum, P.I.,” CBS, 5.37 million.
20. “United States of Al,” CBS, 5.31 million.
ABC’s “World News Tonight” won the evening news ratings race, averaging 7.9 million viewers. NBC’s “Nightly News” had 6.8 million and the “CBS Evening News” had 4.7 million.
Fox News Channel led the cable networks, averaging 2.13 million viewers in prime time. TBS had 1.61 million, MSNBC had 1.59 million, ESPN had 1.42 million and HGTV had 1.16 million.
➤Basic Cable TV Ranker (Total Viewers):
➤Basic Cable TV Ranker (Adults 25-54):
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