Sun Broadcast Names Rich Baum As New CRO

Sun Broadcast Group has announced that Rich Baum has been hired as Chief Revenue Officer. 

Richard Baum

In this newly created position, Baum will lead partner strategy, revenue growth and oversee the growing ad-sales team.  Baum’s proven success in sales planning, team management, revenue strategy, and business development blend seamlessly into his new role, as he will focus on leveraging both sales and ROI to drive growth for Sun Broadcast Group.   The announcement was made by Warren Friedland, President of Sun.

Friedland said: “When looking for our new CRO we wanted to find an industry professional with vast knowledge of network radio, emerging tactics, an impeccable reputation as well as an eye for growth, and Baum fits all those characteristics. His knowledge will allow us to provide more comprehensive and competitive solutions for both clients and agencies, while maximizing revenue growth across all platforms.”

Baum added: “In searching for my next opportunity, I was looking to join a team with a strong infrastructure, a solid foundation, and the available resources to grow aggressively.  Warren and his team at Sun fit that criteria perfectly.  I am excited to work with the crew at Sun and Gen Media Partners to continue to help build a best-in-class Network Audio Company.”