Barely two months into the post-Trump era, news outlets are indeed losing much of the audience and readership they gained during his chaotic presidency. In other words, journalism’s Trump bump may be giving way to a slump, reports The Washington Post.
After a record-setting January, traffic to the nation’s most popular mainstream news sites, including The Washington Post, plummeted in February, according to the audience tracking firm ComScore. The top sites were also generally doing worse than in February of last year, when the pandemic became a major international news story.
The Post, for example, saw the number of unique visitors fall 26 percent from January to February, and 7 percent from a year ago. The New York Times lost 17 percent compared with January and 16 percent over last February.
The story is largely the same for cable and broadcast news. Audiences grew during the pandemic last spring and summer, remained high in the fall as Trump tried to fight his electoral defeat with false claims of voter fraud, and swelled in the first few weeks of 2021 when a mob attacked the Capitol and Trump became the first president in history to be impeached and acquitted twice.
Now that Joe Biden is in the White House and Trump has essentially disappeared from the news cycle, many of those viewers are drifting away.
The most deeply affected network is CNN. After surpassing rivals Fox News and MSNBC in January, the network has lost 45 percent of its prime-time audience in the past five weeks, according to Nielsen Media Research. MSNBC’s audience has dropped 26 percent in the same period. Fox News — the most Trump-friendly of the three networks in its prime-time opinion shows — has essentially regained its leading position by standing still; its ratings have fallen just 6 percent since the first weeks of the year. The cable networks declined to discuss their ratings outlook for this article.
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