Ad Fontes Media has released a premium version of its media-bias chart to help advertisers determine where to buy media based on the brand’s values. The list names hundreds of online and offline publishers.
The model, founded by Colorado-based attorney Vanessa Otero, allows social networks, ad-fraud detection and contextual companies, and brands and media companies to understand content bias to help advertisers make decisions in a way that is similar to the way they use fraud-detection data to avoid fraudulent platforms.
“It started as a free and public source in 2016,” Otero said. “Everything is manually rating. It’s time-consuming.”
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