Disney Plus is going to cost a bit more for streamers in the U.S. starting this Friday, according to Variety.
As of March 26, 2021, Disney Plus will be priced in the U.S. at $7.99 per month, up a dollar from the current $6.99, or $79.99 per year, compared with $69.99 for the annual plan previously. It’s the first time the company is increasing rates for U.S. customers since Disney Plus debuted in November 2019.
In addition, the three-way bundle that includes Disney Plus, Hulu with ads and ESPN Plus (available only in the U.S.) is increasing to $13.99 per month, also up a dollar.
The Mouse House most recently reported topping 100 million subscribers for Disney Plus earlier this month.
Disney Plus has boomed thanks to the tremendous power of the media conglomerate’s brands, which include Marvel, Lucasfilm, Pixar, Disney Channel and Disney Studios — as well as buzzy hit originals like “The Mandalorian” and “WandaVision.”
But another big reason for Disney Plus’ meteoric takeoff was its relatively low $6.99/month price point. To that end, even with the higher $7.99 monthly price, Disney Plus remains substantially less than competing services including Netflix ($13.99 per month for the standard plan) and WarnerMedia’s HBO Max ($14.99 per month).
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