Since the inaugural report last year, Americans’ share of listening to spoken word audio is up over eight percent. This year, NPR and Edison Research explore what is driving this increase and how news, podcasts, audiobooks, and talk radio continue to cut into time that was previously spent with music.
The radio inustry is invited to join Michael Smith, Chief Marketing Officer from NPR, and Megan Lazovick, Vice President from Edison Research, on Tuesday, October 13 at 2:00 p.m. EDT as they host an online presentation of the findings from the second annual Spoken Word Audio Report.
➤Click here to register for the Spoken Word Audio Report webinar on Tuesday, October 13 at 2pm EDT
In this webinar, registrants will learn:
- Which listeners are spending more time with spoken word audio
- How time spent with audio has changed due to the COVID-19 pandemic
- Excerpts from in-depth interviews that help explain changes in listening behavior
- Results from a new national survey that measured these behaviors on a larger scale
The Spoken Word Audio Report is derived from a national quantitative survey and analysis of in-depth, one-on-one interviews. It also includes six years tracking data from Edison Research’s Share of Ear® study, measuring the daily listening habits of Americans using a 24-hour diary.
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