And the Radio Mercury Awards Winners Are...

Winners for the 2020 Radio Mercury Awards were announced virtually Tuesday evening at the 29th annual awards event. This year’s winners will serve as a time capsule of work created during the current unusual times.

“The innovation and creativity that we heard with this year’s winning audio truly impressed the jury,” said Robin Fitzgerald, chief judge and CCO, BBDO Atlanta. “From at-home recording to using bots as talent, these winners showcased what it means to convey a brand’s message in a way that is both storytelling and story-doing.”

“Tonight’s awards presentation reflects the power of radio creative and its ability to deliver for listeners and advertisers,” said Erica Farber, president and CEO, Radio Advertising Bureau, and chair of the Radio Creative Fund. “Despite these unprecedented times, the Radio Mercury Awards winners continued to bring their all to this year’s awards and pushed the medium forward.”

The virtual presentation, produced by the Radio Advertising Bureau and hosted by Farber and Fitzgerald, featured this year’s final round jury, who served as presenters for the awards and included: Gary Du Toit, VP, creative director, BBDO New York; Kevin Jones, creative director, Wieden + Kennedy Portland; Zoe Kessler, creative director, Grey New York; John Matejczyk, co-founder, MUH-TAY-ZIK/HOF-FER San Francisco; Andrés Ordóñez, chief creative officer, FCB Chicago; Alejandro Ortiz, freelance VP and creative director; Sherman Winfield, executive creative director, VMLY&R Atlanta.

Finalists and attendees from across the country celebrated this year’s winners virtually. They included creative, radio and advertising leaders, along with students, families, friends and colleagues.

👉Below is the list of the winning spots. To listen to all the work awarded at tonight’s event, click here. For an encore viewing of the event, click here.

• Best Creative Radio Spot – General Market, Agency/Production Company/Advertiser-Produced Motel 6 Feet Apart, Motel 6 The Richards Group
• Best Creative Radio Spot- General Market, Radio Station/Group-Produced Disco Colonoscopy, Kansas Medical Clinic Alpha Media
• Best Creative Radio Spot - Nongeneral Market, Agency/Production Company/Advertiser/Radio Station/Radio Group-Produced Muleta, Covered California Casanova//McCann
• Best Brand Action Spot Extra Dedications, Extra Gum, Mars Inc. Energy BBDO
• Best Spot for a Cause – Agency/Production Company-Produced Whatever Gets You Talking, Seize the Awkward The Ad Council and Droga5
• Best Spot for a Cause – Radio Station/Group-Produced Black Voices of Humboldt County #2, In-House PSA Lost Coast Communications Inc.
• Best Use of Humor in a Spot Daa Tadaa Birthdaaa, Progressive Insurance Arnold Worldwide
• Best DIY Radio Spot It is Okay, Colorado Broadcasters Association  Sukle Advertising
• Best Use of Audio Radio Recliner, Bridge Senior Living  Luckie
• Best Use of Sound/Music Sometimes, Pittsburgh Guitars Garrison Hughes
• Best Radio Station/Group Promotional Spot We Don’t Want To See Your Face, Cumulus Media/KQRS Cumulus Media
• Best Student Radio Script Careless Whisper, Florida International University and Miami Ad School Maria Diaz