Canadian Radio: Pattison Broadcast To Acquire Lift Interactive

The Jim Pattison Broadcast Group Limited Partnership (Pattison) and Lift Interactive Inc. (Lift) have jointly announced Pattison’s partial acquisition of the digital agency located in Edmonton, Alberta.

The current local management team will continue to lead Lift, and all of the existing team members will remain in their current location.

Micah Slavens, one of the Founders of Lift (along with his wife and partner, Kristi Slavens), announced the transaction today stating, “We’ve had the privilege of growing Lift into a world-class, innovative digital agency over the past 18 years, along with our valued team members. We take great pride in what we’ve become and look forward to the exciting opportunities for growth and success with the Jim Patti- son Broadcast Group.”

Lift and Pattison Group share many of the same philosophies, vision, values and commitment to high service standards. The partial acquisition by Pattison will provide significant new resources and skill sets to both groups that will maintain and strengthen their current offerings and allow them to further expand these offerings as well.

Rod Schween, Jim Pattison Broadcast Group’s President commented, “We’re very excited to have this opportunity to grow in the digital market and complement our offerings to our current and future clients. We look forward to working with, and learning from, our new valued team members and local manage- ment.”

Schween went on to say, “We’re confident that this new partnership will benefit the Western Canadian advertising industry as a whole and will allow Pattison to continue growing our multi-platform solutions. Our history has been built on acquisitions and this purchase is an important next step in our digital strategy and overall company strategic plan.”

This transaction grows Pattison’s advertising footprint adding significant capabilities in digital marketing, design, and technology development.