NBC News’ TODAY was the number-one morning show last week in the key A25-54 demo for 120 consecutive weeks, its best streak in nearly six years.
TODAY saw the biggest A25-54 viewership increase vs the prior week, while posting wider demo advantages over GMA and CBS. TODAY also topped ABC’s Good Morning America in A18-49 for 140 straight weeks.
Week-over-week, TODAY posted its biggest audience gain in A18-49 and more than doubled its advantage over GMA. Additionally, TODAY posted its best A25-54 and A18-49 delivery in three weeks and showed the biggest week-over-week growth in the same two categories.
For the week of April 9, TODAY was rated for four days (April 9, April 10, April 12, and April 13) due to special coverage of House Speaker Paul Ryan’s resignation announcement.
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