Q Scores: Muir Most Liked TV Personality

Most-Liked: David Muir and Least-Liked: Megyn Kelly

You like David Muir! You really like him! Muir, the anchor of ABC’s “World News Tonight,” is our nation’s most-liked TV media personality, according to TheWrap‘s latest study of Q Scores.

The anchor’s ratings reflect America’s ongoing love affair. “World News Tonight” is now the most-watched newscast in the country, having won last season in total viewers for the first time since Peter Jennings anchored the program 21 years ago.

It’s worth noting here that although NBC’s Lester Holt still wins in the key news demographic, adults 25-54, Muir has closed that gap by a huge 46 percent compared with last season.

Muir’s strong Positive Q Score of 25 ranks him well ahead of Holt, who has a strong 18.

Q Scores are an entertainment industry-used measurement of a celebrity or a brand’s likability. The higher the Positive Q Score, the more the 25 to 54-year-old survey respondents marked the individual or company as being among their favorites. The lower — well, you get it.

Poor Megyn Kelly. The host of the third hour of NBC’s “Today” show and of summer series “Sunday Night With Megyn Kelly” is America’s least-liked TV media personality.

Kelly, who jumped from a successful primetime show on Fox News last year to a lucrative new gig at NBC, has struggled a bit at her new network.

Muir’s 25 ranks him a full four Q Score points ahead of a mini logjam in second place.

Fox News host Chris Wallace, “Good Morning America” co-anchor Lara Spencer and “CBS Evening News” anchor Jeff Glor all have a 21 Positive Q Score, though only Wallace — with a 31 Familiarity score — is better-known to the general public than Muir (a 25 for Familiarity too).

CBS’ John Dickerson is the fifth most-liked TV media personality, with a 20.