Nevada will hit the gas on innovation this week as it becomes the first state to host a driverless vehicle that beams mobile, high-definition television to passengers.
An 11-seat autonomous bus will make laps outside the Las Vegas Convention Center through Thursday as passengers watch live television broadcasts on the latest LG Electronics monitors.
According to The Las Vegas Review-Journal, the demonstration will be a key highlight of the annual National Association of Broadcasters Show, which kicked off Saturday in Las Vegas. The NAB Show, as it is known, gives a peak into the technological, social, demographic and regulatory forces shaping the future of the TV, radio and other media industries.
Other show focuses will be ultra-high-definition television — known as NextGen TV — virtual reality, fifth-generation wireless systems, artificial intelligence and streaming.
More than 1,700 exhibitors — including more than 200 companies presenting for the first time — will fill the show campus. Eight areas are dedicated to different categories of exhibitors, including post-production, display systems and online video.
More than 650 educational programs will run over the course of its six days, including several panels Tuesday about the business of sports entertainment. Raul Gutierrez, executive director of operations at T-Mobile Arena, is slated to speak on a panel about responding to how fans watch live sports. Rick Arpin, senior vice president of entertainment for MGM Resorts International, is slated to speak on a panel about how to land favorable sponsors and influence fans.
NAB will host several new pavilions this year, including ones dedicated to podcasting, eSports and startups. Podcasting and eSports are experiencing phenomenal growth and impacting the broader industry.
The audience for eSports is forecast to rise to 215 million this year up from 160 million in 2016, according to Newzoo, a market research firm.
The show has widened its audience beyond the traditional radio and TV broadcasting sector as more individuals are consuming news, video and entertainment through social media platforms likes Facebook, Twitter, Amazon’s Twitch and Google’s YouTube.
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