SF Radio: Bonneville Names Carl Gardner As MM

Carl Gardner

Bonneville International Corp. has entered into an agreement to operate four radio stations in San Francisco and four radio stations in Sacramento, California, which have been divested as part of the merger between Entercom Communications Corp. and CBS Radio Inc., company officials announced Wednesday.

The stations Bonneville will operate in San Francisco are KOIT-FM, KMVQ-FM, KBLX-FM and KUFX-FM. In Sacramento, Bonneville will operate KYMX-FM, KZZO-FM, KHTK-AM and KNCI-FM.

Bonneville will begin operating the stations under a local marketing agreement with the Entercom Divestiture Trust, on completion of the Entercom/CBS merger, and subject to FCC approval and other customary conditions.

Bonneville has named Carl Gardner, previously its market manager in Seattle, as its market manager in San Francisco. Steve Cottingim will remain as market manager in Sacramento. David Pridemore, current Director of Sales at Bonneville Seattle, will replace Carl Gardner as market manager.

Bonneville currently owns and operates stations in Salt Lake City, including KSL-TV (NBC), KSL Newsradio, KSFI-FM and KRSP-FM; Seattle, including KIRO-FM, KTTH and 710 ESPN; Phoenix, including KTAR-FM, KMVP-FM and ESPN 620; and Denver, including KOSI-FM, KYGO-FM, KKFN-FM and KEPN-AM.

Bonneville International is headquartered in Salt Lake City and is a subsidiary of Deseret Management Corp., a for-profit arm of The Church of Jesus Christ of Latter-day Saints. Deseret Management Corp. oversees hospitality and media companies, including the Deseret News and Deseret Digital Media.