Cumulus Names John Kaufman SVP/Revenue Strategy

John Kaufman

Cumulus Media announces that it has appointed John Kaufman as Senior Vice President, Revenue Strategy and Operations. In the newly-created position, Kaufman will lead the optimization of revenue at Cumulus with a focus on pricing and inventory management across the network and radio station groups. He will be based in New York and will report to Mary Berner, Cumulus President and Chief Executive Officer.

Kaufman has successfully introduced new revenue management, sales effectiveness and customer marketing strategies for companies including iHeartMedia (Clear Channel Media and Entertainment), Starwood Hotels, Priceline and American Airlines. After more than 20 years in revenue management positions in the travel and hospitality industry, holding positions including Executive Vice President of Revenue Management and Electronic Marketing at Extended Stay Hotels and Vice President of Global Revenue Management at Starwood Hotels and Resorts, he joined iHeartMedia/Clear Channel in 2009 as Senior Vice President, Revenue Management, and advanced to President of Business Operations for the company.

In 2014, he started his consultancy, JK Steele Consulting, LLC, and helped launch the start-up company, Spaces (ParcMate) in 2015 as President and Chief Operating Officer. Kaufman holds a BA degree from Cornell University and an MBA from Duke University’s Fuqua School of Business.

“John’s strategic and operational expertise and deep understanding of the critical function that pricing and inventory management plays in maximizing revenue will be a tremendous asset to our operations,” said Mary Berner, President and Chief Executive Officer, Cumulus Media, “In this new leadership role, he will increase the company’s revenue management capabilities through intelligent and attractive pricing strategies and systems. John will also support our team of more than 900 sales professionals in 90 U.S. markets as they serve our advertisers with local impact and national reach.”

Kaufman said: “Seeing all the great change underway at Cumulus, I am so pleased to be joining Mary and her leadership team at this exciting time, and look forward to helping the company continue in its evolution.”