Boston Radio: Shaileen Santoro New Marketing Director For iHM

Shaileen Santoro

iHeartMedia Boston announced Thursday that Shaileen Santoro has been named Director of Marketing for the Boston Region.

iHeartMedia Boston has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — including Kiss 108, JAM’N 94.5, 101.7 The Bull, Talk 1430, and WXKS-AM 1200 – and produces legendary marquee events including the Kiss 108 Jingle Ball, Kiss Concert and JAM’N 94.5’s Summer Jam.

Santoro will oversee all aspects of iHeartMedia Boston’s marketing and promotions department, working closely with the sales and programming teams to promote and market concerts, broadcast shows, on-air talent, local community events and partnerships on air and online.

“Shaileen’s combination of passion, creativity, meticulous attention to detail and years of experience made her the obvious choice for this role,” said Dylan Sprague, Senior Vice President of Programming for iHeartMedia’s Boston Region. “Our marketing team is the best in the business and Shaileen’s leadership will elevate it further.”

Santoro most recently served as Marketing Manager for iHeartMedia Boston.

“I’m excited to continue my journey with the amazing team and brands in Boston,” said Santoro. “I’ve grown so much here personally and professionally, and am looking forward to the work we’ll keep doing to serve our listeners, community and clients.”