WWO Tops RADAR For Third Consecutive Year

Nielsen’s RADAR 131, released Monday, shows that Westwood One continues to be the leader in RADAR network radio audience.

Nielsen’s quarterly RADAR report provides the standard measurement currency for selling and buying network radio. RADAR 131 data show:

• Westwood One holds the number one share in network radio audience (41%), leading the industry in Adult 25-54 gross impressions for the third consecutive year.
• Over the course of 2016, Westwood One’s average network audiences are stable. RADAR 131 audiences, on average, are up 3.7% versus RADAR 128, the first survey of the year.

“Westwood One has been the number one radio network in America for the last 13 RADAR books,” said Suzanne Grimes, Westwood One’s President and EVP, Corporate Marketing for Cumulus Media. “We entered 2016 promising our clients that Westwood One would provide a stable and growing audience environment for our advertisers. We have delivered on that promise.”