Nashville Radio: Clay Travis Moving To WLAC

Clay Travis

Clay Travis's "Outkick the Coverage" radio show will be expanding its presence in Nashville on WLAC 1510 AM.

"Outkick the Coverage" will launch on Tuesday on WLAC in the 6 a.m. to 8 a.m. time slot. The show will expand to the full three hours beginning at 5 a.m. Currently the first hour of the show is broadcast on WGFX 104.5 The Zone, which has the rights to continue in that time slot for a few more weeks, Travis said.

According to The Tennessean, the expansion in Nashville comes as the show has performed well across the country on Fox Sports Radio. Travis' career has grown from local to regional to national in recent years. In addition to his weekday radio show, Travis hosts a live daily webcast on Periscope and Facebook Live that has generated millions of monthly viewers.

In early November, Fox Sports Radio released statistics highlighting the growth of the "Outkick the Coverage" radio show on traditional terrestrial radio and through streaming compared to the show it replaced in the same timeslot from a year ago. On the show's channel on the iHeartRadio app and website, the cumulative audience grew 166 percent and the monthly listening hours increased 153 percent compared to the same month in 2015.

WLAC 1510 AM (50 Kw, DA-N) Red=Local Coverage Area

Travis said the show is now in 240 markets and growing.

Travis has focused his career on social media and he said the success of the streaming numbers for his radio show combined with the popularity of his webcast shows that his strategy has paid off.