SF Radio: Michael Martin Gets Multi-Year Renewal

Michael Martin

CBS RADIO has signed Michael Martin to a multi-year contract renewal as the Company’s senior vice president of programming and music initiatives, and program director at San Francisco’s Top40 station KMVQ 99.7 NowFM, and Hot AC station KLLC 97.3 AliceFM. Martin also serves as CBS RADIO’s Top 40 format captain.

As the SVP of programming and music initiatives, Martin taps into his strong label and artist relationships to program live national events for CBS RADIO, including this Saturday’s “We Can Survive” concert featuring Bruno Mars, Ariana Grande, Charlie Puth, G-Eazy, Meghan Trainor, OneRepublic, and Pitbull. Martin also leads the efforts for CBS RADIO’s “Stars and Strings” (Nov. 9), “The Night Before” and “Sun.Pool.Fun” concerts that run throughout the year and in various cities across the U.S.

“Since the creation of this important position less than three years ago, Michael has reshaped and evolved the dynamic partnership between our stations, artists, labels and managers,” said Chris Oliviero, Executive Vice President, Programming, CBS RADIO. “His leadership, his relationships and his respected reputation has helped rewrite the playbook on how radio continues to create for fans many of the best and most memorable moments in music.”

Based in San Francisco, Martin is an instrumental member of the senior leadership team within the market, serving as the program director at KMVQ-FM and KLLC-FM. For both stations, Martin oversees the daily music line-up as well as local live events, including KMVQ’s December 3 “Triple Ho Show,” featuring Justin Bieber, Britney Spears, Backstreet Boys and more. Finally, Martin also serves as CBS RADIO’s Top 40 format captain, advising all of the Company’s Top 40 stations on the hottest artists, albums and chart-topping songs of the genre.

“Michael is a true programming leader – a skillful music curator and content creator who keeps our listeners engaged, which in turn drives ratings and builds ad revenue,” said Doug Harvill, Senior Vice President and Market Manager, CBS RADIO San Francisco. “We’re incredibly lucky to have him.”

“I’m incredibly proud to be part of this amazing team with Chris Oliviero and Andre Fernandez at the helm,” said Martin. “Every day I get to do what I love and I get to do it with the best in the business. I’m excited about what's around the corner and am so glad I’m a part of it!”