Cumulus Stations To Air Twitter 'Moments'

Cumulus Media says it's honored to be among the first radio media companies to use Twitter’s “Moments” and to curate the very best stories from moments around its 452 radio stations and Westwood One’s syndicated programs.

Moments are collections of Tweets that share the stories happening on Twitter, curated by Twitter and select partners. Companies granted access to make Moments can use the creative format to tell stories using related, real-time content. Moments unfold across multiple Tweets and involve various points of view, and can be Tweeted or shared via link.

Suzanne Grimes, EVP, Corporate Marketing for Cumulus and President of Westwood One, said “We are beyond thrilled to be part of this innovative feature from Twitter. It’s the perfect marketing tool for the network and our stations, who pour their hearts and souls into their shows and their events. It allows them to connect with and extend real-time relationships with our listeners, our communities, and our advertising partners.”

⚡️ "Cumulus Radio Moments " by @CumulusMediahttps://t.co/k1Sz8WTeLU

— Cumulus Media (@CumulusMedia) August 15, 2016

“Beyond the incredible storytelling that ‘”Moments’” offers us – it’s also an important way to give our audience a voice during events,” added Lori Lewis, VP, Social Media for Cumulus/Westwood One. “Cumulus, Westwood One, and our stations will do what we do best, which is to connect audiences to the moments that matter through their words, photos, videos, and gifs.”