According to May 2016 research, the majority of US sports fans said they plan to be glued to the Rio Games via TV this August. But marketers shouldn’t count out other screens when it comes to simultaneous activities.
In late May 2016, Rubicon Project and Penn, Schoen & Berland Associates polled 1,105 US internet users who identified themselves as sports fans and followers of the Olympics.
The vast majority (84%) said they will watch the event live on television. Interestingly, when it came to other digital screens for live viewing, desktop (44%) and mobile (36%) came up short. Respondents preferred to just check the web for results and scores.
But viewers will probably be conducting second-screen activities while watching the Games, too. According to the research, 51% of respondents said they browse the internet on a second screen while watching sports in general, followed closely by email at 47%. Meanwhile, at least a third participated in other second-screen activities, like using social media, checking the news and texting with friends or family. Two in five even said they looked at sports scores while watching sports on TV.
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