ESPN Audio Sets Monthly Record for Podcast Impressions

In May and for the third consecutive month, ESPN Audio broke its record for the number of podcast impressions –41.2 million.  That represents an increase of 35% over the previous May (30.7 million) and breaks the records set in March (38.9 million) and in April (39.0).

“Podcasting is a thriving and growing business that allows us to serve fans in the trademark ESPN way – using technology to reach the consumer on their terms, whenever and wherever they are,” said Traug Keller, ESPN senior vice president, production, business divisions.  “Podcasts accomplish two important goals – providing the convenience of time shifting television and radio programming and serving individual sport audiences, both the most popular and niche.”

Leading the way among the nearly 100 offerings was ESPN Radio’s Dan LeBatard Show with a total of 5.3 million impressions.  That represents more than 238,000 per episode.  Rounding out the top five in monthly impressions:  Mike & Mike (3.8 million), First Take and Pardon the Interruption (3.2 million) and Jalen & Jacoby (2.7 million).

Among originally produced podcasts, leading the way was Lowe Post with 2.3 million, 538: Elections (1.6 million) and Baseball Tonight (1.4 million).

Looking at average number of impressions per episode, Lowe Post was second only to LeBatard with 203,000.  Close behind in third was 538: Elections at 198,000.