Smartphones have become so central to the lives of U.S. millennials that one in three millennials checks their phone right after love making, 12 percent check before they’re finished, and 35 percent check their phones at least twice an hour during their vertical hours.
What’s more, 20 percent of millennials said they can’t keep track of how often they check their phones during the day, but said it’s definitely more than 10 times an hour.
Those are among the kiss-and-tell findings of a survey of 2,000 millennials by Coupofy, the online database of coupon and promo codes for redemption through online stores.
On top of that, 73 percent of millennials do to sleep with their smartphone by the bed.
As for how they use smartphones, millennials cited GPS location, games, online buying, sharing via social media and getting news updates as the top five advantages of owning a smartphone.
Coupofy also uncovered the following:
- 28 percent of U.S. millennials prefer shopping on their smartphones rather than on computers.
- 40 percent spend the most on flowers when they buy online, followed by taxi and booking services.
- More than 68 percent of millennials consume smartphone-delivered news through Facebook, while Instagram is the primary source of news for 24 percent of high school students.
Millennials And Social Media
- Millennials browsing the news in the morning have different attitudes towards their smartphones than those browsing social media.
- 18% of millennials browsing the news first thing in the morning think their smartphones made them smarter.
- Millennials checking social media in the morning are 30% more likely to sleep with their smartphones by their sides than news checkers.
- Twice as many men, compared to women, check their news feeds in the morning.
- 16% of men feel their smartphones have made them smarter, compared to only 5% of women.
- Over 68% of millennials now consume their news through Facebook.
- Instagram is a primary source of news for 24% of high school students.
- Twitter is a primary news source for twice as many high school students than entrepreneurs.
- Both Instagram and Twitter are more popular among iGen millennials than leading and GenY millennials.
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