Since its launch in 2011 at the inaugural iHeartRadio Music Festival, iHeartRadio has continued to be a leading digital service in the United States and has achieved 80 percent brand awareness in only a few short years. Upon launch, iHeartRadio in Canada will provide instant access to the live radio feature offering listeners throughout Canada all of Bell Media’s broadcast and digital-only radio stations across mobile, auto dashes, tablets and smartphones, gaming consoles, wearables and more. The partnership will also bring iHeartRadio-branded events to Canada.
“We are partnering with the fast-rising iHeartRadio brand to develop its incredible presence in Canada through our leading platforms,” said Randy Lennox, President, Entertainment Production and Broadcasting, Bell Media. “We will deliver a digital service that will serve our listeners across the country, providing them with great music, news and sports, as well as relevant and customized content from Bell Media radio and television assets, while providing dynamic and measurable advertising opportunities to our clients.”
“Partnering with Bell Media and launching iHeartRadio to our neighbors in Canada is an important milestone in further expanding our international footprint,” said Michele Laven, President of Business Development and Partnerships for iHeartMedia. “This new partnership will allow us to work with distribution partners, including auto and consumer electronics, to extend our brand and reach even further.”
A leader in innovative radio programming throughout Canada, Bell Media features the country’s most dynamic, popular and respected radio brands, including Toronto’s CHUM FM, Canada’s #1 FM station, and the ÉNERGIE group in Québec, as well as international brands like Virgin Radio.
iHeartRadio is currently available across the U.S., Australia and New Zealand, with Canada to follow later this year.
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