Trump Makes New Radio Ad Push In Primary States

Donald Trump

Following Donald Trump’s first radio ad buy in early November that aired in 11 markets in three states, the presidential candidate is launching a second sweep.

InsideRadio reports the spots are part of an overall $300,000 ad buy on radio. The new 60-second ads appeared on Trump’s website Wednesday, Nov. 18, and will soon air on stations in Iowa, New Hampshire and South Carolina.

This time, his message is focused on the Paris terrorist attacks, and suggests that his brand of leadership is needed to keep America safe. In one spot, Trump says, “The tragic attacks in Paris prove once again that America needs to get tough on radical Islamic terrorism. President Obama and other politicians have consistently failed us,” as ominous music backs his voiceover.

“It's amazing that the United States can have a president who is so out of touch, but it's also dangerous.” Trump goes on to promise to “bomb the hell out of ISIS,” according to The New York Times.

While $300,000 is relatively small by presidential standards, according to InsideRadio,  2016 election ad spending is expected to set records. Wells Fargo Securities senior analyst Marci Ryvicker last week forecast $6.0 billion of total political spend in the 2016 elections, up 16% from the 2012 races.