Detroit Radio: WJR, NFL Lions Ink 5-Year Deal

The Detroit Lions and Cumulus Media announced today a five-year broadcast partnership making News/Talk WJR 760 AM the flagship station for Lions football beginning in 2016.

Additional terms were not disclosed.

“We are thrilled to have the Detroit Lions back on WJR 760 AM, The Great Voice of the Great Lakes, said Tom O’Brien, VP Market Manager, WJR.

“The long history and tradition of both the Detroit Lions and WJR make this a natural partnership well into the future. We look forward to providing a passionate, exciting broadcast for Lions fans in addition to year round Lions programming on WJR. Many thanks to the Detroit Lions organization and the Ford Family for making this renewed relationship possible.”

WJR 760 AM (50 Kw) Red=Local Coverage

All Lions Radio Network programming, including live game broadcasts, pre- and postgame shows, the regular season weekly show and additional offseason programming will air exclusively on News/Talk 760 WJR. The team and WJR will extend the reach of the broadcasts with an extensive radio network across the state of Michigan and in northern Ohio.

“The Detroit Lions look forward to a mutually beneficial and rewarding partnership with News/Talk 760 WJR,” said Detroit Lions Senior Vice President of Marketing and Partnerships Elizabeth Parkinson. “WJR’s signal strength and world class staff will ensure that our co-produced game broadcasts and weekly programming will be accessible over-the-air for Lions fans throughout the entire Great Lakes region.”

The Detroit Lions’ history with WJR dates back to when the team moved to Detroit in 1934 after being purchased by then WJR owner/executive George A. Richards. Lions games were regularly broadcasted on WJR from 1948-88.