Waco Radio: iHM's KBGO Wins Spring '15 Ratings

iHeartMedia's  Classic Hits KBGO 95.7 FM continued its winning ratings ways, leading the spring Nielsen Audio ratings book with a 10.6 share among listeners ages 12 and older.

Regional Mexican station KWOW 104.1 FM La Ley enjoying a ratings bounce into third place behind country WACO 99.9 FM, second with a 9.7 share.

KBGO programming director Dewayne Wells attributed his station’s showing to a veteran staff and community involvement.

“We’re very thankful for that,” he said

Zach Owens, iHeartMedia regional programming director and co-host with Jim Cody of WACO’s morning show, said iHeartMedia stations hit their demographic targets — men ages 18 to 34 for KRBQ, women ages 18 to 34 for KWTX-FM, for instance — while longtime market leader WACO still headed Waco’s country stations.

“It’s a tough country battle, but we’re still the No. 1 country,” he said.