- Launching with Nearly 500 Stations
Rdio is pioneering a new mobile listening experience by bridging live and local radio with a fully interactive streaming service. The new broadcast radio feature provides listeners instant access to their favorite stations and offers advertisers new ways to target their preferred audiences.
When listeners hear a song they like on a live broadcast station, they can quickly and easily mark the song as a favorite, share the song, start a custom station based on the song or view more music by the artist. Paying subscribers to Rdio’s $3.99 and $9.99 plans or those on a free trial can download the song for unlimited listening, add it to a custom playlist, listen to related songs from that artist or recently played songs on that station as often as they want. This combination leverages live radio’s time-tested discovery qualities while giving listeners the freedom and flexibility to explore newly discovered artists in more depth.
In addition to the new live broadcast stations, all Rdio listeners have access to endless algorithmic stations based on artist, song or genre; expert-curated stations to suit any mood or activity; and You FM™, their own personalized station. Paid subscribers also have access to any song on demand. Rdio Select is the only $3.99 monthly subscription service for songs on demand (up to 25 per day), reflecting Rdio’s commitment to being the most customizable streaming platform that accommodates the individual listener’s needs.
“We are committed to providing Rdio customers around the world with easy access to the audio content they want to hear through innovative features that enhance listening,” said Anthony Bay, CEO of Rdio. “Broadcast radio brands and talent continue to be the dominant tastemakers in music, so integrating live broadcast radio into Rdio’s critically acclaimed customer experience is an exciting development that we are thrilled to introduce.”
“Bringing our national platform of stations to Rdio allows us to instantly create broader access for our listeners and new opportunities for advertisers to reach their target audiences,” said Lew Dickey, CEO of Cumulus. “The combination of our premier broadcast assets with Rdio’s acclaimed user experience and music discovery features creates a full-service listening experience that is unparalleled.”
Rdio listeners enjoy a unique mix of access to:
- Live radio station broadcasts, including original NASH Country content and top sports programming from Westwood One
- Songs on demand from Rdio’s catalog of more than 35 million songs
- Custom streaming stations algorithmically programmed based on the listener’s choice of song, artist, genre, activity or mood
- Expert-curated stations fine-tuned to specific interest or region
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