The new 15-year extension and expansion of the agreement between JMI Sports and iHeartMedia radio stations for UK Athletics will include WHAS-AM and WKJK-AM in Louisville; WLAP-AM, WWTF-AM and WBUL-FM in Lexington; and WCKY-AM in Cincinnati.
The long-term agreement assures UK fans men’s basketball and football games, pre- and post-game programs. Coaches shows will continue on WHAS-AM, in the state’s largest market, and will be simulcast on both AM and FM stations in UK’s home market. women’s basketball and baseball games as well as coaches shows, will also air in the Lexington and Louisville markets.
“It is a priority for me that we provide our fans access to game broadcasts and programming throughout the region,” said UK Athletics Director Mitch Barnhart. “This agreement assures that UK’s programming will continue to air on the stations that have the largest impact and the greatest reach.”
UK’s new multimedia rights holder JMI Sports secured the deal with iHeartMedia.
“We knew from the beginning how important the relationship is between UK and its radio audience,” said Erik Judson, CEO of JMI Sports, “which is why we made this agreement a priority from day one.”
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