Survey: Broadcast Radio Reigns Supreme

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Old-fashioned broadcast radio is a remarkably resilient medium, reports Quartz, a social media networking website.

This chart is taken from a survey of 2,016 American adults conducted by Morgan Stanley in November and released to investor clients Tuesday.

The old-fashioned wireless remains the audio service used by the most Americans.

The numbers also suggest consumers still overwhelmingly prefer free music services (internet radio provider Pandora and even TV music channels are quite a bit more popular than other services). And when they want to hear a particular song on demand they find it on YouTube.

The enduring strength of radio is probably best explained by the automobile (which Americans also still love). About half of all radio listening takes place in the car, where radio remains dominant relative to satellite and internet services.