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| Noah Oppenheim |
Noah Oppenheim, a senior producer of the morning program when it was No. 1 in the ratings, is returning as the top executive in charge of the entire editorial operation, according to the LA Times.
Oppenheim will fill the role that was briefly occupied by Jamie Horowitz, the onetime ESPN programming whiz who was fired in November shortly after he took the NBC job.
In recent years, Oppenheim has worked as a screenwriter in Los Angeles. He had been a program development executive for the production company Reveille.
During his tenure at "Today," Oppenheim oversaw the 7 a.m. hour, which is where the bulk of the program’s hard-news reporting runs. But with his background in the entertainment business, he is expected to have a strong point of view on the program’s softer content as well.
His new position gives him control over the four hours of "Today" on television and its digital platforms. He will also be charged with finding ways to expand the "Today" brand name.
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This speaks volumes. If one person determines whether one program under the network's news division is number #1 then there is a severe corporate news management problem. Its not just The Today Show. If a radio or television station news director is doing the job right and is off or away from the department for a few weeks or months, that news department should be able to continue functioning just as well as when the leader is there. If not, there is a lack of leadership. The staff is not doing its job because the mission/goal and the plan to get there has not been clearly defined.
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