NYC Radio: Pio Ferro New PD AT WQHT, Nessa To PM Drive

Pio Ferro

Emmis/NYC has announced that Pio Ferro has been named as Program Director for WQHT 97.1 FM Hot97.

He replaces Jay Dixon who will return to a consulting role with Emmis NY, staying on as consultant for Hot97, as well as sister-station, WBLS, while working with other radio stations across the country. Dixon has been PD since last July.

“Emmis NY embarked on a world-wide search for the ideal candidate for HOT 97 and our premier programming,” adds Deon Levingston, General Manager of HOT 97/Emmis NY.

“We’re excited to have Pio on-board and to see the Hot97 brand grow even further under his leadership, and thank Jay Dixon for his endless support during this transition.”

Ferro’s most recent successes include working as the National Program Director for Spanish Broadcasting System, where he oversaw programming for stations across the country including KLAX in LA, WSKQ in New York, and WXDJ in Miami. In 2009, Ferro became Program Director for KMVK in Dallas while overseeing programming for stations in Houston, DC, and Tampa, before moving to Beasley Rhythmic CHR in Miami in 2012.

“I am beyond excited to have the opportunity to lead HOT 97 with Ebro, Laura Stylez and Rosenberg in the morning, and a beast like Funk Flex at night,” exclaims Ferro. “With the enthusiasm and passion of our newest personality, Nessa, we know she’s going to crush it in the afternoons.”

Under Ferro’s new leadership, Hot97 will begin a nationwide search for a new host for the midday position from 10 a.m. to 2 p.m. as we confirm the departure of Dennis Rivera.

“I’m looking forward to announcing the next Hot97 midday superstar, which I’m currently looking for,” adds Ferro. “This is an exciting time for Hot97, and I’m honored to be a part of it.”

WQHT 97.1 FM (6.7 Kw) Red=60dBu Coverage Area

The station has also announced the arrival of radio/tv personality Nessa from KYLD San Francisco as new PM cohost on Hot97.

Since 2010, Nessa has hosted the night show for KYLD, where she was heard in more than 25 markets including Los Angeles and Chicago. She can also be seen on MTV/MTV2, hosting various programs such as Girl Code and The Real World Ex-Plosion After Show.

Nessa

Nessa will host along with DJ Enuff, whose mixes reign supreme in providing listeners with the hottest hits in Hip Hop.  Cipha Sounds, will remain with the station, transitioning into other on-air responsibilities.

“We are thrilled to welcome Nessa to the Hot97 family, and can’t wait to have her hit the airwaves in New York!” states Deon Levingston. “Her energetic personality and upbeat nature will be a refreshing transformation in the biggest radio market in the country.”

“Working for Hot97 is a dream come true!” states Nessa. “I want to thank Jimmy Steal, Rick Cummings, and Deon for this amazing opportunity, as well as my mentor, Cat Collins. New York, let’s go!”