From an official company statement from Nielsen:
“The lawsuit was filed as part of an ongoing Nielsen Audio initiative to protect its intellectual property rights. As part of the agreement, Saga has taken a PPM license for its stations in Milwaukee-Racine, Wisconsin, Columbus, Ohio, and Norfolk, Virginia. Saga also licensed Diary services in Des Moines, Iowa, and Manchester, New Hampshire. This agreement protects Nielsen Audio's intellectual property rights for audience estimates, data, and software.”Matt O’Grady, EVP and managing director, Nielsen says, “We are pleased to have reached this agreement and welcome Saga as a client. Nielsen looks forward to working with Saga in the years ahead to maximize the full value of their audiences through our industry-standard insights and customer solutions.”
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