A-E-B Radio: Rimshot WWYY Flips To Alternative

Connoisseur Media/Belvidere, NY has fliped Active Rock WWYY 107.1 FM to Alternative as "Spin Radio 107.1."

The Allentownm, PA market rimshot will now feature a mix of Alternative from the 90s, 2000's and today.

"We conducted an intensive local radio market research project, and it clearly stated there was significant demand for an Alternative station in our area," said GM Rick Musselman.

He continued, "It's a format that will attract a wide variety of listeners right away. The Millennial generation will embrace this station. It's their music, and they're extremely passionate about it. Our advertisers -- both existing and new -- will reap the benefits of the loyal and long listening habits of these Alternative music partisans."

WWYY 107.1 FM (1.2Kw) 60dBu Coverage

The current music that's a part of the Alternative radio format has traveled a long road from its early to mid-90s roots, said PD/Brand Manager Bill Sheridan.

"Back then, harder-edged groups like PEARL Jam, Nirvana, Soundgarden and The Red Hot Chili Peppers dominated the format. Today, emerging artists and groups such as Milky Chance, Hozier, Vance Joy and Big Data are putting out really great music. I'm betting our mix of Classic Alternative titles and newer material will be a huge hit."