FL Radio: Solmart Media Closes On Two Stations

Tomas Martinez

Solmart Media LLC has completed its acquisition of Heartland Broadcasting stations WZSP-FM, licensed to Nocatee, FL. and WZZS-FM, licensed to Zolfo Springs, FL.

The properties currently serve the Southwest Florida Market including Sarasota, Venice Beach, Port Charlotte, Arcadia, and Sebring. The new formats will primarily target the Latino population in these cities.

"This is an exciting opportunity for Solmart Media," said CEO Tomas A. Martinez. "We've admired the good work and reputation of Heartland Broadcasting and see a fantastic future in this underserved Hispanic market."

"According to Geoscape, there are more than 200,000 people of Hispanic descent in our coverage areas. Our objective is to offer this community relevant news and information as well as entertainment. From politics to health and from the legal system to sports and the latest music trends, La Zeta and La Número Uno will become household brands and the go-to stations for the Hispanic population in Southwest Florida," said Martinez.

WZSP 105.3 FM (4.1Kw) 60dBu Coverage

WZSP-FM 105.3 FM, La Zeta, a leading station in the market, will maintain its format targeting Hispanic Adults 25-54 with an Adult Contemporary Mexican Regional format.

WZZS 106.9 FM (5.1 Kw) 60dBu Coverage

WZZS-FM 106.9 FM, La Número Uno will offer a Mexican Regional Dance format targeting Hispanics Adults 18-34.