Bay Area Radio: Cumulus Launches NASH Country On KJSO

Cumulus has announced the acquisition of KSJO San Jose, CA and expansion of the NASH Country music and lifestyle brand with NASH FM 92.3 launching as the only Country radio station in the Bay Area.

Cumulus is acquiring KSJO from Universal Media. The station had been airing brokered ethnic programming.  Pending FCC approval, Cumulus is operating KSJO under an LMA, which goes into effect Tuesday 5/27.

As of today at 9:23 a.m. PT, KSJO is known as NASH FM 92.3 – with the station’s logo, website and on-air promotions using “NASH FM” and “Powered by NASH” language.

NASH FM 92.3 is airing 10,000 songs in a row continuously for about 30 days.

NASH FM 92.3 will then begin featuring exclusive NASH programming content including “America’s Morning Show” with Blair Garner, Terri Clark and Chuck Wicks, “NASH Nights Live” with Shawn Parr and Elaina Smith and “Kickin’ It with Kix” with Kix Brooks and Suzanne Alexander. Programming originates from the Nashville NASH campus, the nation’s only multimedia facility devoted solely to producing and distributing content based on the Country music lifestyle, including radio programming, TV/videos, magazines and events.

KSJO 92.3 FM (32Kw) 54dBu Coverage

“San Francisco is an important market for Cumulus as we continue expanding the NASH brand nationally to meet the increasing demand for Country music programming,” said John Dickey, Executive Vice President and Co-COO of Cumulus. “We look forward to providing Bay Area listeners and advertisers with fresh NASH content and unique advertising opportunities in this top five market.”

Cumulus created the NASH entertainment brand based on the Country music lifestyle in January 2013 starting with the flagship “America’s Country Station” NASH FM 94.7 in New York City. In addition to Country format radio stations, the NASH brand will include concerts, events, online content, television programming, product licensing and a NASH magazine.