Pandora Sez Listener Hours Were Up 14 Percent In March

Pandora announced today new metrics that were reached in the month of March 2014.

Listener hours for Pandora during the month of March 2014 were 1.71 billion, an increase of 14% from 1.49 billion during the same period last year.

Share of total U.S. radio listening for Pandora in March 2014 was 9.11%, an increase from 8.05% at the same time last year.

Active listeners were 75.3 million at the end of March 2014, an increase of 8% from 69.5 million during the same time period last year.

As previously noted on March 6, 2014, Pandora intends to discontinue its monthly disclosure of key audience metrics. The final monthly release will be provided in June 2014 (covering audience metrics for May 2014). The company's standard practice of providing listener metrics on a quarterly basis will continue unchanged.

To help advertisers make informed buying decisions, Pandora began monthly disclosure of information regarding users and usage in March 2012.