In a December 2013 study by StepLeader, 42% of US mobile news app users said that breaking news was the most important news app category. This was the top response by a long shot—just 18% of respondents cited second-place national news—and it makes sense when one considers that mobile devices allow users to keep up with the latest news whenever and wherever they go.
But getting breaking news via smartphone apps was far more popular than on tablets, likely due to the former being more portable. More than four in 10 respondents said they used smartphone apps to get breaking news alerts, compared with just 20.0% who said the same for tablets. Instead, the larger screens were more common for reading news content—likely in a more relaxed setting—with more than half of tablet news app users saying they did so, vs. less than one-third of smartphone users.
Read More Now
No comments:
Post a Comment