Charlotte Radio: WFNZ To Air 49ers Sports

The Charlotte 49ers, through the university’s media rights holder, IMG College, have completed an extensive partnership with Sportsradio WFNZ 610 AM, that will land the 49ers radio broadcasts on the market’s largest sports station, according to CBS/Charlotte.

All Charlotte 49ers football and men’s basketball games will be broadcast on WFNZ The Fan, unless the games are in direct conflict with Charlotte Hornets basketball.  Sister station WBCN 1660 AM will carry any such conflicts as well as the 49ers Coaches shows.

In addition, the stations will be broadcasting a number of baseball and women’s basketball games.

Both WFNZ and WBCN were ranked in Arbitron’s top 20 AM and FM stations in the Charlotte market, this past fall, and the two joined WBT-AM as the only AM stations in the top 20.

“We have taken substantial steps to put our program in front of more and more people throughout this region,” said 49ers Director of Athletics Judy Rose.  “Last year, we struck a deal with WCCB to televise football and basketball games throughout the Charlotte area, and now we are able to announce that our radio broadcasts will reach a greater audience of sports fans as well on the area’s top sports station.  We are thrilled to not only land our game broadcasts on a powerful platform, but to also capitalize on the local programming and large listenership 610 AM enjoys throughout the day.”

“WFNZ is thrilled to be welcoming back Charlotte Basketball and now Football,” said WFNZ program director D.J. Stout.  “We had a great relationship for many years and are excited to use our properties to help give Charlotte Athletics the most coverage they have received by using 610am, 1660am, our HD channels and our digital properties. WFNZ is the premier Sports Station in Charlotte and the Southeast, and we are very excited that Charlotte chose us to be their Flagship station as they continue to grow their Athletic Department.”

49ers current flagship is WZGV 730 AM ESPN Radio.