Study: Half Of All Time Spent On-Line Is Mobile

Findings of a new study by comScore and Jumptap show potential radio listeners are now spending half of their online time via a mobile device.

Key Learnings

• The majority of online users are now cross-platform
• They are spending more time with digital content across multiple devices
• Engagement with content varies by platform, time of day
• Key audiences engage with content differently across PC, Smartphone and Tablet

Of the 51% of online time spent mobile, nearly 40% of it is done on a smartphone, 12% on a tablet.

According to the report, women 25-49, are most likely to be mobile-only users. Men men 25-49 are the biggest cross-platform users (74%). And, this number, may be the most important to radio. 77% of music streaming is now done off the smartphone.

To read all the results of the study, Click Here.