That Miley Cyrus captures more attention than escalating war
in Syria
is, by now, conventional wisdom. But, according to New
York magazine’s blog The Cut, an exhaustive survey of news sources
now reveals exactly how much attention Miley steals: Americans viewed twelve
times as many pages about Miley Cyrus as they did about Syria — even though the news sources published
2.4 Syria
articles for every one about Miley.
Outbrain supplies "related links" modules to a
network of 100,000 publishers, including major news sources like CNN, Fox News,
and ESPN. On any given day, 87 percent of Americans who browse the web will
view a page with an Outbrain module, explains the company's vice-president of
global marketing. They collect traffic data from every site in their network,
which they use in a variety of algorithms to generate recommendations.
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