Roger Lanctot |
Organizers of the Radio Show will present a Super Session
entitled "Radio and the Connected Car." The session will take place
on Thursday, September 19 at 9:15 a.m. at the Radio Show in Orlando .
Leading strategists, analysts and researchers will discuss
developments in the connected car, what consumers want and where the technology
is headed.
This session will reveal data from surveys, focus groups and
consumer clinics along with sneak peeks at what car makers and their suppliers
have in store for the dashboard of the future. Participants will offer specific
recommendations on what radio can do now to maintain its prominence in the
automobile for years to come.
The Super Session will feature research and insight from
experts in both connected car technology and the radio industry, including
presentations by Roger C. Lanctot, associate director, Global Automotive
Practice at Strategy Analytics; and Fred Jacobs, president of Jacobs Media. A
representative from Arbitron will provide introductory remarks.
Fred Jacobs |
Roger Lanctot's expertise includes defining future trends in
automotive safety, powertrain and infotainment systems. He has 25 years
experience as an analyst, journalist and consultant. At Strategy Analytics, he
specializes in tracking, analyzing and forecasting in-car infotainment systems
and in-vehicle connectivity.
Fred Jacobs is a top radio consultant specializing in
helping radio stations maximize their audience by optimizing marketing,
branding and content across all platforms including on-air, social media and
mobile. Jacobs' company, Jacobs Media, is a leading mobile application
developer through its jacAPPS division, which has created more than 800 apps.
The session will be available On-Demand after the Radio Show has concldued. You'll find it at http://www.radioshowweb.com
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