At The Radio Show, Larry Wilson Sez VT Is Dead

Holland Cooke

According to consultant Holland Cooke, any NAB/RAB Radio Show attendees who had a little too much fun Wednesday night snoozed through a Thursday morning Leadership Breakfast everyone in radio needed to hear.

Cooke, writing for RadioInfo, says four respected group heads were interviewed, and often interrupted by applause from attendees they left buzzing.

Connoisseur Media CEO Jeff Warshaw:

• Less local-local-local and commercials that are too-many-and-too-bad will prevent AM/FM broadcasters from defending against Pandora and other new-tech interlopers.

Citdel founder Larry Wilson is back in the game, as Alpha CEO and Chairman of L&L, which he explained stands for “live and local”

• Wilson said “voice tracking is not good, dead, a waste of great facilities.”

Cumulus Media CEO Lew Dickey:

• Yes, “the audio ecosystem expanding,” although AM/FM listeners have always also bought music.  In his view, Pandora is simply “the new mix tape.”

NRG Media CEO Mary Quass:

• Thoughtful, provocative idea I’ll immediately steal: Programming litmus test:  “Is it good-enough that listeners would time shift it?”  Her surmise, of radio generally, “Not just no, HELL no!”

For more on Holland’s recap of the Leadership Breakfast, Click Here.