Social media, online content and mobile devices continue to
play a large role in the lives of sports fans, according to a new study.
But, according to Mashable, the growth of fans following sports via social
media has leveled off over the past year, according to Sporting News Media's
survey of just over 1,000 American sports fans.
This year's study found that an even 25% of fans use social
media to follow leagues, teams and players online. In the same survey last
year, 26% of fans said they did so, while just 15% of said they did so in 2011.
Among fans who do follow online, Facebook ranks as the most popular social
platform.
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