Friday, April 19, 2013

iHeartRadio Special To Intro Kenny Chesney’s Album

Kenny Chesney
Clear Channel Media and Entertainment and Blue Chair Records/Columbia Nashville announced Thursday an integrated promotional and marketing partnership to preview Kenny Chesney's new Life On A Rock album, set to release April 30.

Clear Channel will host an exclusive iHeartRadio Album Release Party – featuring a never-been-done-before one hour live conversation and listening session with Chesney in the iHeartRadio Theater in New York City on April 29 at 1 p.m. EST.  The event will be hosted by the syndicated morning show host Bobby Bones of WSIX Nashville.

Kenny Chesney has sold over a million tickets to each of his past 10 tours, won the Country Music Association and Academy of Country Music's Entertainer of the Year Award a combined eight times, had 24 No. 1 hits and sold more than 30 million albums.  The people, places, moments and feelings of a driven man at rest inspired his upcoming Life On A Rock, which celebrates life, the rhythms of being alive, the joy of friendship, the beauty of the world and the pleasures of slowing down.

The event will broadcast live across more than 100 Clear Channel Country radio stations as well as station websites and iHeartRadio.com.  The Album Release Party and its live stream will be promoted on-air extensively across Clear Channel Country radio stations' nationwide and across its digital platforms, including iHeartRadio beginning Thursday, April 25.

Following the Kenny Chesney iHeartRadio Album Release Party, Clear Channel will begin its immersive two-week Artist Integration Program, leveraging its powerful on-air and online platforms.  The program allows fans and listeners the opportunity to fully experience Life On A Rock, through exclusive content, audio clips, on-demand video from the release party, in addition to hearing the complete album on-demand via Clear Channel's Country stations websites.

"I'm happy the folks at Clear Channel are giving me an opportunity to talk to the fans about this really personal record," Chesney said.  "When you take a risk and do something outside the box, make an album that pulls back some layers and expectations, you want the fans to share in where the music came from, just as much as you want people to see their lives in your song… This lets me bring them the man I am when I'm not onstage."

Tom Poleman
"We're excited to play a key role in the album launch for one of Country music's biggest artists, Kenny Chesney," said Tom Poleman, President of National Programming Platforms, Clear Channel Media and Entertainment. 

"The marriage of Kenny's music and our unmatched country platform, including the largest number of country radio stations and iHeartRadio, allows Clear Channel to bring music to consumers like no one else."

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