Wednesday, April 17, 2013

Boston Ratings: Greater Media’s WBQT Continues Growth

Looks like Greater Media made the right decision.

In January they  dropped its Talk format on WTKK in favor of Rhythmic AC WBQT as Hot 96.5.  The PPMs show a 2.7 March showing. The trend is upward for the latest three reports 1.8-2.4-2.7.

No one seems to have benefited from the loss of WTKK. Entercom’s WRKO shows 2.6-2.5 and CBSRadio’s WBZ 7.2-6.2 for March.


See More March PPMS Market-by-Market, Click Here.

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