PPM Gets MRC Accreditation In Four More Markets

Arbitron has long vowed to win accreditation from the Media Rating Council for its Portable People Meter radio ratings system in every market where it is used. That promise came closer to fulfillment with Tuesday’s announcement that the MRC has granted accreditation to PPM in four more markets, bringing the total number of markets with MRC accreditation to 18, according to mediapost.com.

According to Arbitron, PPM has been granted MRC accreditation in Chicago, San Francisco, San Diego and the Charlotte-Gastonia-Rock Hill metropolitan area in North Carolina.

These join 14 previously accredited markets, including Atlanta, Baltimore, Cincinnati, Houston, Kansas City, Los Angeles, Milwaukee-Racine, Minneapolis-St. Paul, Philadelphia, Phoenix, Riverside-San Bernardino, San Antonio, St. Louis, and Tampa-St. Petersburg-Clearwater.

Gregg Lindner, Arbitron’s executive vice president for service innovation and chief research officer, stated: “We remain focused on our efforts to maintain the MRC double checkmarks in our currently accredited PPM markets and to achieve service-wide accreditation for all PPM markets.”

Arbitron still has a ways to go toward getting MRC accreditation in every market, as PPM remains unaccredited in 30 other markets where it is already in use.

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