GoDaddy's ad with Refaeli finished last.
The two-minute ad from Chrysler Group LLC's Dodge Ram
featured the voice of the late radio broadcaster Harvey speaking over dozens of
documentary-style photos showing the hard work and challenges facing farmers
and ranchers each day.
"And on the eighth day, God looked down on his planned
paradise and said, 'I need a caretaker.' So God made a farmer," Harvey
said as the ad began.
"God said, 'I need somebody willing to get up before
dawn, milk cows, work all day in the field, milk cows again, eat supper, then
go to town and stay past midnight at a meeting of the school board.' So God
made a farmer."
The Harvey monologue was originally given to the Future
Farmers of America (now FFA) convention in 1978. Harvey, who died in 2009, was
a longtime radio favorite in the Midwest.
Criticisms of the commercial were mild.
In addition to raising awareness of the Dodge Ram and farmers, the ad will benefit the Indianapolis-based National FFA Organization, which is getting a donation for each download or share of the ad. The ad is now on YouTube and the Ram Truck site.
In addition to raising awareness of the Dodge Ram and farmers, the ad will benefit the Indianapolis-based National FFA Organization, which is getting a donation for each download or share of the ad. The ad is now on YouTube and the Ram Truck site.
The intention is to raise $1 million for the FFA, according
to the online farm magazine Agri-Pulse.
Agriculture has become defensive in part because of its
dwindling numbers.
About 2% of Americans farm today, versus 25% 75 years ago.
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