Greater Media’s WTKK 96.9 FM Thursday became NOVA –
Electronic Dance Music Format.
It appears Greater Media is going to stunt for a week or so
before settling on a format for its former news/talk outlet WTKK, Boston.
As the company news release issued Wednesday states, “Plan
on more surprises to be unveiled throughout the week!”
See Wednesday's Original Posting, Click Here.
See Wednesday's Original Posting, Click Here.
Where the format wheel will stop is anybody’s guess. A survey of the market shows it has
successful CHR, hot AC, urban, classic hits and sports talk stations already.
Follow us and get followed back now through the end of tomorrow.Retweeting this will guarentee a follow back! #969Boston @wtkk
— 96.9 WTKK Radio (@WTKK) January 3, 2013
Tom’s Take: Format stunting is for radio geeks and getting
attention from media. The average
potential listen doesn’t give a crap.
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