Wheel of Formats Spins In Boston

Yesterday it was Urban Contemporary, today it’s EDM..tomorrow?  Stay tuned.

Greater Media’s WTKK 96.9 FM Thursday became NOVA – Electronic Dance Music Format. 

It appears Greater Media is going to stunt for a week or so before settling on a format for its former news/talk outlet WTKK, Boston. 

As the company news release issued Wednesday states, “Plan on more surprises to be unveiled throughout the week!”

See Wednesday's Original Posting, Click Here.  

Where the format wheel will stop is anybody’s guess.  A survey of the market shows it has successful CHR, hot AC, urban, classic hits and sports talk stations already.

Follow us and get followed back now through the end of tomorrow.Retweeting this will guarentee a follow back! #969Boston @wtkk
— 96.9 WTKK Radio (@WTKK) January 3, 2013

Tom’s Take: Format stunting is for radio geeks and getting attention from media.  The average potential listen doesn’t give a crap.