The agreement provides Cumulus stations in 44 diary markets
access to the Arbitron radio ratings service for the first time in more than
three years. It also renews ratings agreements in 17 PPM markets and 39 diary
markets.
In addition to diary and PPM local market ratings, the
agreement also provides Cumulus with access to Arbitron software applications,
Scarborough consumer profile services, and national and network radio ratings
for Cumulus Media Networks.
Cumulus has also agreed to collaborate with Arbitron on
cross-platform services that would quantify the total impact of the Cumulus
radio brand.
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