Most digital news consumers now get information from
Web-native sources like The Huffington Post, but they turn to “established”
news outlets like the New York Times, CNN or Fox News for big events and mobile
news, according to new research.
Jeff Songerman at pointer.org writes that is one finding
from a national survey commissioned by The New York Times that examines the
cross-platform behaviors of news consumers. Brian Brett, executive director of
customer research, will present the findings today at the International
Newsmedia Marketing Association’s Audience Summit in Chicago.
A majority (53 percent) of digital news consumers said they
get information from Web-native sources, citing their convenience and
accessibility. Only 43 percent regularly use traditional news sources for
digital news, but they prefer it for in-depth reporting and trustworthiness.
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